One of the most basic sales fundamentals involves pipeline management, or, in other words, building the list of potential prospects that can become clients.
Consider recognizing nonprofits as a significant potential source for your pipeline. Here are just a few facts:
- According to Statista, there are over 10 times as many houses of worship in the U.S. compared to specialty coffee shops (380,000 vs. 37,189)
- As of December 2020, there were nearly 70,000 separate Alcoholics Anonymous groups meeting across the U.S.
- According to the National Center for Education Statistics, there are over 24,000 public secondary schools in the U.S., and each one of those schools is likely to have multiple support organizations such as PTAs and booster clubs
These are just a few examples, and it is important to note that they represent a large group of similar prospects. These similarities are ideal for target marketing, as you can build your expertise easily and learn how to address their common needs and exposures. Pair this with a phone quote strategy or web strategy and you’ll become the “go-to” insurance resource for nonprofits!
USLI’s Nonprofit Package team is ready to help you build your nonprofit book.
Contact your underwriter or send us an email at [email protected] for marketing assistance.
